Have you ever noticed how our towns, cities, streets, parks, schools, cinemas, trains, planes and theme parks are being taken over by random white splodges? Did you ever take the time to stop and look at exactly what these splodges are? Unfortunately not the work of a radical artist, alien invasion or simply a random act of nature, these splodges are a product of irresponsible chewing gum disposal. These white splodges may look like worthless waste but that does not mean they are cheap. It costs councils across the UK alone £60 million pounds a year to remove chewing gum litter from our streets. Gumdrop offers a solution and a new outlook on the potential of chewing gum.